Rob Maxwell appointed Director of Business Development at Locale

23 May 2022

rob ready blog

Locale Group, UK's leading provider of digital solutions in real estate, is proud to announce the appointment of Rob Maxwell as Director of Business Development.

With a strong pedigree in real estate, Rob has flourished at Locale since joining the business in 2018 as Account Manager. Overseeing some of the most innovative digital transformations for the likes of MAPP and Oval Real Estate, he has also been responsible for connecting in excess of 100 schemes within commercial and residential real estate with Locale’s digital solutions including iconic sites such as 80 Strand, Royal Albert Docks, Manchester’s City Tower, and Marble Arch Place.

In this role, Rob will be instrumental in supporting asset owners and operators to reimagine how their spaces are being used, assist senior leadership teams with change management from the ground up, and ensure that all initiatives place occupiers and residents at its centre.

Guy Windsor-Lewis, founder and chief executive of the Locale Group, commented: “Rob’s unrivalled knowledge and insight into the core challenges the industry is facing means he can provide a meaningful consultative approach to delivering digital solutions. The impact he’s already had on major commercial and residential property managers and developers has been seismic as he continues to be PropTech’s biggest champion. I know with certainty that he will continue to make a difference in how real estate understands and uses digital solutions.”


*Locale is part of The Locale Group, which comprises three entities: Locale Ltd, Locale Look and Locale Life



Rishi Banerjee, Group Communications Director, The Locale Group / +44 (0) 1865 249 758


Notes to editors


About The Locale Group

The Locale Group is UK’s leading provider of digital solutions across the real estate sector. Founded in 2005, we have combined our in-depth understanding of the property industry with state-of-the-art technology redefining:

  • the way any real estate asset is managed
  • the way in which real estate engages with its occupiers in a bid to create a cohesive community
  • the way in which we communicate with stakeholders


Currently, the business comprises three key brands: Locale – the portal, Locale Life – an occupier engagement service and Locale Look – a visual communications service through digital signage


Boasting a national footprint, we work with some of the biggest names in the real estate sector and are proud to be delivering digital solutions to some of the most renowned buildings and communities including the Shard, Digbeth in Birmingham and Harbour Exchange in Docklands.


For more information, please visit:

Futureproof your building with Locale today