Locale bolsters experiential offering by acquiring Evergreen Reputation

7 December 2023
  • Locale acquires Evergreen Reputation, a real estate marketing, communications and events agency, to further develop its experiential services 
  • Founder Sam Kidby and Managing Director Michael Richardson join Locale and will develop industry-leading destination marketing, placemaking and social impact programmes for UK real estate – with a digital-first approach 
  • The enhanced experiential offering will complement the current occupier experience platform which streamlines building operations and boosts occupier communications and engagement

ER Acquisition Locale announcement

Locale, the UK’s leading occupier experience platform, has acquired Evergreen Reputation, a real estate focused marketing, communications and events agency, strengthening its experiential offering. 

With a laser focus on enhancing occupier experiences and creating truly connected communities, Locale will take a digital-first and insight-led approach to curating destination marketing, placemaking and social impact programmes for UK real estate. 

Reporting directly to Rob Maxwell, Director of Strategy & Growth, Sam Kidby and Michael Richardson who bring over two decades’ experience between them, will oversee the development and growth of the new offering, identify new business opportunities and build strategic partnerships. They will also ensure it complements the current Locale platform which focuses on streamlining building operations, curating occupier experiences and bespoke content streaming. 

Locale, founded in 2005, enhances occupier experiences and is deployed across 80 million sq ft of UK real estate. As trusted strategic partners by established, owners, landlords, agents and property managers across the UK, Locale has been delivering solutions at scale across complex portfolios. Locale is retained by clients such as The Shard, Strata, Digbeth and MAPP for over a decade – crucial to their occupier experience strategy for all occupier-facing communications and services. 

Guy Windsor-Lewis, Chief Executive, Locale, commented“This is another crucial milestone in Locale’s journey and we are thrilled to welcome Sam and Michael to the Locale family. Having celebrated our 18th anniversary and reorganised our business in line with the evolving market dynamics this year, acquiring Evergreen Reputation is a logical next step in our bid to innovate when it comes to delivering best-in-class occupier experiences that really put community at its heart. 

“Sam and Michael’s impressive proven track record with the likes of St Pancras International, Lendlease, Leake Street in Waterloo and Urban Partners in King’s Cross is testament to their extensive experience with landmark projects and our shared vision for best-in-class occupier experience with a digital-first approach made this acquisition a very easy decision. I can’t wait to see what happens next!”

Sam Kidby, founder of Evergreen Reputation, added: “After 12 years of creating some of the most innovative and high-profile marketing and communication campaigns, events and installations in the UK, we are delighted to become part of Locale. Guy has steadily built an impressive stable of occupier-focused services in 18 years and we are looking forward to growing the experiential offering – building lasting communities, and creating robust reputations for our clients.”

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